Doing Justice to Every Bag of Coffee We Roast
For us, coffee isn’t a magic show. There are no reveals, no secrets, and no tricks.
Just Coffee’s relationship-driven sourcing ethos is fairly unique in the specialty coffee industry in that our relationship with our producer partners doesn’t end when we buy their coffee. Yearly visits to meet with farmers, our co-ownership in our importing cooperative Co-op Coffees, our collaboration with NGO’s like On The Ground, and our support of unique community-development projects have led to overall increases in quality both in the coffee and in the relationships themselves.
In our lab, we take coffee seriously because we want our coffee to represent how hard our producer partners work. I’m a Certfied Q Arabica Grader and Just Coffee’s head roaster is a Level 2 SCA-Certified Roaster. Our profiling process is intensive. We use an Ikawa Pro sample roaster/dual-Loring setup and are constantly reevaluating each coffee so that every bag is what you expect from us. Every week, we cup every coffee we roast because it means something to us.
My goal: fireworks, every time you taste one of our coffees; you’ll know why we can absolutely, 100%, every time, proudly sign “Just Coffee” to it.
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Did we mention that we have a special lineup of Las Diosas this year? For the first time ever we will have 3 Diosas options-- Las Diosas, Diosas Dark, and Diosas Decaf! Be on the lookout next week for the big launch! This year's harvest was delayed because of the...read more
Just Coffee has co-authored this Dozens of Specialty Coffee’s best and brightest have signed this petition that we co-authored. Many of our ancestors also came to the US from far away looking for relief and better lives. You can read the text of our statement below....read more