We are thrilled to announce that Just Coffee has been certified a B Corp! “What is a “B Corp?” you might ask.
B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. “B Corp” businesses lead a growing global movement of people using business as a force for good. Think of it as a “Fair Trade” or Organic certification for an entire business instead of simply for the products it carries. The audit for certification is exhaustive and measures the business in categories of Community Relations, Environmental Sustainability, Workplace Relations, and Sourcing Relations.
Just Coffee became a B-Corp because we’ve been a mission-based business from day one and the term “fair trade” does not fully capture all of the aspects of how we operate. We have always been committed to building and promoting a better way of doing business and we are incredibly jazzed to be a part of this movement with other great businesses committed to a similar standard of business ethics. We left FT certification in 2004 because we were disappointed that big corporate coffee companies could use the same label and language that we used to describe a big part of our model. And we have been waiting for a more holistic certification to come along for years.
Keep your eyes out for more B Corps in the places you shop. We are currently one of only six B Corp certified businesses in the state of Wisconsin and the only WI coffee roaster certified. We are also one of only a handful of roasters in the country to achieve this certification. For more info on B Corp, please check out B Lab’s website!