We’re a B Corp and loving it!

We’re a B Corp and loving it!

We are thrilled to announce that Just Coffee has been certified a B Corp! “What is a “B Corp?” you might ask.

B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability.​ “B Corp​”​ ​businesses ​lead a growing global movement of people using business as a force for good. Think of it as a “Fair Trade” or Organic certification for an entire business instead of simply for the products it carries.​​ The audit for certification is exhaustive and measures the business in categories of Community Relations, Environmental Sustainability, Workplace Relations, and Sourcing Relations.

​Just Coffee​ became a B-Corp because we’ve been a mission-based business from day one and the term “fair trade” ​does not fully​ capture ​all of the​ aspect​s​ of how we operate​​. We have always been committed to building and promoting a better way of doing business and we are​ incredibly​ ​jazzed​ to be a part of ​this​ movement with other​ great businesses​ committed to ​a similar​ standard of business ethics.​ We left FT certification in 2004 because we were disappointed that big corporate coffee companies could use the same label and language that we used to describe a big part of our model. And we have been waiting for a more holistic certification ​to come along for years.

​Keep your eyes out for more B Corps in the places you shop. We are currently one of only six B Corp certified businesses in the state of Wisconsin and the only WI coffee roaster​ certified. We are also one of only a handful of roasters in the country to achieve this certification. For more info on B Corp, please check out B Lab’s website!